Right on the western boundary of the Area of Outstanding Natural Beauty and at the foot of a low escarpment, the small village of Broad Town spreads loosely along Broad Town Road, which leads to Royal Wootton Bassett. Unfortunately there is little to see of the earlier village although there are still a few period buildings with thatched roofs. Most of the village appears to have been built during the 20th century.

The parish church, Christ Church, stands alone on Old Town Road a short distance from the main village. It was built in 1844-45 but there was a major reconstruction and refurbishment of the church in 1937. It is a Grade II listed building.

The village is perhaps well known for its trotting white horse carved on the hillside above the village, one of the famous Wiltshire White Horses. The horse is thought to have been carved around 1863 by a local farmer.

Broad Town is about 3 miles south-east of Royal Wootton Bassett and 6 miles south-west of Swindon.