Broad Hinton is a village in the west of the Marlborough Downs on the broad chalk ledge between two small escarpmets. To the north-east are the claylands of North Wiltshire and in the south-east the chalk Downs. The village is set in spacious countryside at the head of the Kennet valley, a few miles south-west of Swindon close to the Ridgeway Path.

The buildings of the village are mostly set around its four main streets. These comprise a colourful variety of architectural styles, thatched, timber frame and brick, and at its heart is the lovely 12th century church of St. Peter ad Vincula where Saxon relics have been found and the earliest church records date from the 13th century. The earliest parts of the church include an Early English Gothic priest's doorway which was later moved from the chancel to the organ chamber.

The village is known for its white horse which is carved into a hillside at Hackpen Hill about two miles south-east of the village. It was created in 1838 by two local men. The 90ft square design is now a local landmark spotted by motorists from miles away.

Broad Hinton lies just off the A4361 about 5 miles south-west of Swindon.